ArtforAngus

Art For Angus – Childhood Cancer Support

An evening of awareness, art and auction, for a better quality of life for children with cancer

A cocktail fund-raising evening with impact will be held on Saturday 16th September, 2017 at the Queensland Art Gallery to raise funds for Angus Johns and other children like him, who are suffering with cancer.

Angus Johns is like any other 2-year-old boy; lively, boisterous and gorgeous – except unlike most, he has a rare form of brain cancer.

Like other children who have been dealt with this unfair blow so early in life, he is struggling through treatments and living in and out of hospital, cared for by his mum, Jess.

Angus’s family, want to help him by raising funds to provide the best possible care and chance for his recovery.

All funds raised will be directed towards helping Angus receive the care he needs. A portion will be donated to Childhood Cancer Support – a family focused charity taking care of regional children and their families by providing a place to call home while their child undergoes life-saving cancer treatment.

“We wanted to create an evening to remember, so we’ve ensured that top quality is the order of the night. It’s been so heart-warming to see everyone donating their time, talents and products and prizes to ensure there’s a wide selection of entertainers and auction items on the evening,” event convenor John Archer said.

Here’s what you can expect:

  • The evening will be hosted by TV host Mike Goldman and 97.3FM radio host Bianca Dye.
  • The food will be plentiful and delicious of course as it’s prepared by GOMA’S award-winning executive chef, Josh Lopez (Brisbane Times Good Food Guide 2016 Chef of the Year).
  • Entertainment by a trio of top local performers: singer/songwriter Jackie Marshall, Phil Smith (Brisbane based Americana artist) and Hillsborough (country music with a twist).
  • With artworks being auctioned off on the night including a portrait by the acclaimed Charles Billich who has kindly donated a portrait; that can be of you, a member of your family, prized pet or equine high achiever. Charles is the official artist for the World Cup Polo in Sydney in October and will be attending with his wife, Christa.
  • A great selection of other items will be auctioned off by Peter Burgin (chief auctioneer for Place Real Estate). There’s something for everyone including exclusive restaurants, para-gliding, art prints, memorabilia and more.
  • Multi-award winning executive coach and International speaker Josie Thomson, will share her brave and inspiring stories as guest speaker
  • All of this at one of the most prestigious event venues in Brisbane: The Watermall at The Queensland Art Gallery.

To purchase tickets, please visit https://www.stickytickets.com.au/56480/art_for_angus.aspx

More information can be found on Facebook #ArtForAngus or phone John Archer 0400 707597

6

Owned Media Sites Inform, Educate and Entertain

The understanding and importance of owned media is growing as brands increasingly put more resources into the media platforms that they own.

Owned media in contrast to paid or earned media is anything under the company’s control. More specifically it includes websites, newsletters and blogs. In contrast, earned media is PR and editorial, paid media is advertising and sponsorship.

Social media is not classified as owned media. Despite the fact that you own your social media channel you don’t control the interaction with your community and the public. Plus, much of the reach now must be paid for, especially on Facebook – so these platforms can now easily be described as being rented, not owned.

What are the key qualities for owned media?

There are many points to consider when setting up your owned media strategy. The key point is to develop content that people will want to engage with and have a reason to follow and be interested in you.

Understanding what people are interested in learning about and sharing will help shape your content calendar and drive your SEO strategy.

Exploring new formats can help you reach new consumers on platforms they care about. Consider branching out into audio books, epub (ebook file format) or a regular podcast. Consumers will consume content in different ways and you may need to explore new ways to deliver your content.

Have you noticed how much video content is now in your Facebook news feed? It’s become the go to medium for message delivery and done properly ranks through the roof for engagement. It can be more expensive but can also influence your SEO, improve trust and help your brand have a position of insight and reliability.

Owned media sites are an extension of your brand and create additional avenues for people to interact with you. When it comes to owned media, as long as you can keep up with providing interesting content there are no real limits to how much you can create.

Importantly, owned media should not be a hard sell but endeavour to attract an audience and then be in a position to convert them after establishing value and trust in their minds.

Owned media strategies create value for people beyond the products being sold.

The three key considerations for owned media content is that it should inform, educate or entertain. Of course it can have more than one of those qualities.

Some leading examples of companies that are successfully turning their owned media platforms into engaged and informed communities are:

ANZ Blue Notes – The ANZ Bank established BlueNotes partly as a response to the cutback in traditional media that weren’t able to cover all the topics they wanted to cover from a business point of view.  It’s produced by their own in-house team of writers with sourced contributed content. It’s not about having ANZ branding thrust into readers feeds, but covering a range of topics including the global economy, technological innovation, Asia Pacific region, business finance, leadership and management, social and economic sustainability, workplace diversity and ANZ news.

Johnson & Johnson – their Baby Center website is a content driven website about pregnancy and baby care. It’s not a hard sell and J&J’s branding is hardly visible. They’re building an audience and positioning the brand as experts in baby care and driving demand for baby care products.

General Electric – GE Reports was set up by GE according to their managing editor Tomas Kellner to tell their side of the story. “The company wanted to contribute the GE Capital perspective to the conversation — but there weren’t enough writers around to be picking the story up from every company that wanted to be heard. So we originally built this platform to tell our side of the story, reactively. Now it’s really a proactive tool where we can tell all the stories we think are worth telling,” he told Brunswick Review.