Objective

RGC utilised its Fixed Income News Australia publishing platform for Franklin Templeton to assist in marketing, brand awareness, and developing a lead generation campaign for their fixed income portfolio. The goal was to provide Franklin Templeton with a platform to assist in delivering qualified and engaged leads that could be converted to new investors. 

Approach

A four-month campaign in 2024 on Fixed Income News Australia was devised to produce informative and shareable thought leadership content to reach FINA and Franklin Templeton’s audiences. A series of three monthly ‘Diversity & Liquidity’ podcasts were devised and produced using sector experts from their Franklin Templeton, Brandywine and Western Asset business.  A site and newsletter display advertising takeover was implemented across the platform to augment the podcast and article content. Solus EDMs to FINA’s database of the created content pieces and podcasts were scheduled at regular intervals. 

Results

The campaign has resulted in quality shareable content and podcast production which has contributed to Franklin Templeton’s lead generation and thought leadership activities. 
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Project URL
fixedincomenews.com.au
Client
Franklin Templeton
Release Date
April 2024
Launch Project

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