QUT Business School

Overview

QUT's Business School was ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR’s BOSS Best Business School 2023 rankings. The School offers a wide-range of undergraduate and postgraduate programs, including its flagship MBA and EMBA programs. QUT Business School has been a long-term partner of RGC's MBA News Australia website. RGC's MBA News Australia website was engaged by QUT Business School to generate a range of highly-engaging narrative content designed to drive awareness, interest and enrolment in their MBA programs. We were tasked with talking to past students about their MBA experience and how it has allowed them to progress their career and personal goals. The campaigns were supported by content-integration across MBA News' suite of channels including direct, social and SEO.

The Results

Across multiple articles, the campaign has generated thousands of unique page views and hundreds of click-through leads for the QUT Business School MBA programs. The articles are designed to reinforce a range of key messages that support QUT Business School's MBA programs' unique position in the market.