BADC awards

BADC Awards: ‘Slow Down Songs’ Wins Best of Show for Brother & Co

by Client News

Brother & Co has taken out Best of Show at the 2021 Brisbane Advertising and Design Club Awards for their ‘Slow Down Songs’ campaign for client Australian Road Safety Foundation, their one entry in the show in the Creative Innovation category.

Chairman of judges Mark Harricks said, “It’s a global idea and a world class piece of work – an idea that originated here in Queensland but could be translated across Australia or the rest of the world.

“When the jury saw the entry there were comments all-round – ‘I wish I had done that’. It’s the sort of work that we should be heroing so that more people hear about it.”

Brother & Co’s Andrew Thompson and Piet Human said of the entry: “The Australian Road Safety Foundation briefed us to develop a campaign to remind people to slow down to 40 around School Zones as kids returned to the classroom in 2021.

“Over 100,000 Slow Down Songs were served during ‘Back to School Week’ across Queensland. The Australian Road Safety Foundation has now gained approval for a national roll-out in 2022.”

View the Best of Show here.

Once again, video advertising delivery specialists Peach sponsored the BADC Awards which were held on Saturday night at The Fortitude Music Hall in Brisbane.

Peach’s Lauren Yelavich said: “This is our third year sponsoring the BADC, we are so excited to see what the team has planned for the coming months now we are back from the wilderness.

“For so many, the last couple of years has certainly had its challenges but it’s also been an opportunity for growth and transformation, which is evident by the brave and bold work that was showcased on Saturday night.”

With over 550 people in attendance, the awards night, hosted by Ian ‘Dicko’ Dickson, was the first Awards Night held since 2019 with two years of work covered, due to COVID. Over one thousand entries were received, with a total of 221 medals awarded on the night in a carefully planned 2.5-hour ceremony.

VMLY&R led with the largest overall number of medals and finalists, awarded a total of one gold, two silver, eleven bronze and another eleven finalists. ROMEO Digital took home the most medals with eight silver and ten bronze. Romeo’s work for Australian Council of Prawn Fisheries ‘More than a Prawn’ took home three bronze, three silver and a gold medal.

The night also belonged to a number of smaller independent agencies with Type + Pixel taking home nine medals, and Rumble, Brainheart, Flip, DSR Branding and Theola also taking home record medal hauls.

Client of the Year was awarded to Signet Packaging. Chairman of judges Mark Harricks said, “Signet put in a lot of work and it is clear that they are a client that is clearly brave. But it wasn’t the volume of the work but the consistency, creativity and variety that stood out.

“They’re a client that produced work that just made us laugh and we felt like after the last two years they just wanted to produce work that made people smile.”

BADC awards
Brother & Co’s Andrew Thompson and Piet Human and team celebrating Best in Show for ‘Slow Down Songs’

 

The Signet Packaging team receiving the Client of the Year Award at BADC’s 2021 Awards night

Hall of Fame Induction

Inducted into the BADC Hall of Fame with the greatest respect and love, was Joan Sankey who passed away in 2020.

In announcing Joan’s induction into the Hall of Fame, BADC President Stuart Myerscough said: “The Hall of Fame presents an opportunity to immortalise someone whose contribution to our industry warrants being called a Legend. Someone that the industry looks up to. Someone who has influenced, mentored, encouraged, and contributed to making the work, the people, and our industries in Brisbane, better for having been here. This award is not given lightly and is only awarded when it is merited.

“This year’s inductee is certainly all of that. Joan loved the industry from her early days in agency and then through various production companies. She was an instrumental part of the success and growth of two of Brisbane’s largest production companies. But that isn’t the success we honoured on Saturday night.

“Here are some of the lovely words said about Joan:

  • She had an infectious laugh and was always such a positive wonderful part of our work lives
  • She was instrumental in helping to build a strong film community in Brisbane
  • Always had a smile on her face and ready to have a laugh
  • She was so giving of her time and had the patience of a saint
  • Always willing to help young producers understand and grow
  • She was always at the other end of the phone, to just about every crew member in Brisbane, to offer her knowledge and advice whenever they asked. And boy did they ask!
  • Her larger-than-life personality and the energy that she brought to her work every day was contagious
  • I want to nominate this person to show our industry the type of person she was and remind others of the fact there is always someone in the background working as hard, if not harder than you
  • She trained me in my first week of the industry, and 30 years later I was still calling her for her advice and help
  • She showed me that there is an unsung hero in the background who works hard, does not ask for credit and just does it.

“Joan Sankey passed away late last year doing what she loved, and this industry is so much better for her having been here.”

All the finalist and medal work can be viewed online here.

The mural was created and installed by Tori-Jay Mordey, and Warraba Weatheral.

Soda Factory Unveils Mural Created by Local Aboriginal Artists

by Client News

West End’s reborn Soda Factory development has unveiled a stunning wall mural in the refurbished shopping centre created by two local Aboriginal artists, which connects the area’s significance for Aboriginal people with the more recent history of the site as the Tristram’s Soda Factory.

The mural was created and installed by Tori-Jay Mordey, an established Torres Strait Islander illustrator and artist based in Brisbane, and Warraba Weatheral, an installation and street artist from the Kamilaroi Nation of South-West Queensland.

The Soda Factory is nearing completion of a multi-million-dollar refurbishment which is paying homage to the building’s original use as a soda making and bottling facility for iconic Queensland soft drink brand Tristram’s.

A refurbished Coles neighbourhood centre is operating, and on completion The Soda Factory will include 22 specialty stores and 220 car park spaces. New travelators providing convenient access are now also operating.

The property’s developer SCA Property Group commissioned Blaklash Creative, a local 100 percent Aboriginal-owned creative agency specialising in Aboriginal art and design to curate the bespoke mural using local artists.

“We wanted to create a unique destination for shoppers and diners in West End and celebrate the rich connections that Aboriginal people have with the area which is reflected in this beautiful mural from two very talented artists,” SCA Senior Development Manager Aleisha O’Connor said.

Blaklash’s Co-Director Troy Casey, himself a proud Aboriginal man from Kamilaroi Country said they looked carefully at stories that could connect pre-contact and contemporary West End culture.

“West End is a historically significant place for Aboriginal people and continues to maintain a strong community feel,” Mr Casey said.

“Drawing from this narrative the artists made connections with the history of the area through native plant species which were used as food and medicine.

“This narrative is intertwined with the more recent history connected to the Tristram’s Soda Factory including the use of the bottlebrush flower which was used as a sweetener for flavouring drinks.

“These elements have been beautifully included in this colourful mural which helps describe the history and characteristics of the area.”

The official opening of The Soda Factory will be held in November 2021.

soda factory

The Soda Factory is undergoing a complete revitalisation of the building, including major upgrades to the mall scape and outdoor dining spaces celebrating its industrial heritage through materials and detailing to create a relaxed, timeless palette with an urban edge.

The refurbishment will include a new internal mall area, new travelators and lift, upgraded amenities, activated street frontage and redeveloped car park. The building’s heritage elements are being retained with a particular focus on restoring and rejuvenating the building’s main façade.

Designed by prominent Brisbane architectural firm Atkinson, Powell and Conrad, and built by well-known builder Walter Taylor the unusual Spanish Mission styled factory building was constructed in 1930 for soft drink manufacturer Tristram’s. The building remained in use by Tristrams until 1979 before it was sold and converted into markets.

Artist Bios

Tori-Jay Mordey

Tori-Jay Mordey is an established Indigenous Australian illustrator and artist based in Brisbane. Growing up she openly shared both her Torres Strait Islander and English heritage, which is often reflected in her contemporary Indigenous art practice – producing work based around her family and siblings as a way of understanding herself, her appearance and racial identity.

Warraba Weatherall

Warraba Weatherall is an installation and street artist from the Kamilaroi Nation of South-West Queensland. Weatherall’s practice critiques the legacies of colonisation; where social, economic and political realities perpetually validate Eurocentric ideologies. Drawing on his personal experience and cultural knowledge, he uses image, material and metaphor to contribute to a cross-cultural dialogue by offering alternate ways of seeing and understanding.

Photographs by RGC’s Luke Greensill 

BADC awards

The 2021 BADC Awards are Back from the Wilderness

by Client News

The Brisbane Advertising and Design Club is now calling for entries from the Brisbane creative community as it brings back its awards after last year’s hibernation.

For the first time, the BADC Awards will cover two years’ submissions from 2020 and 2021. Entry validity is for all work published or aired from July 1, 2019 to June 30, 2021.

BADC president Stuart Myerscough said, “We were really keen to ensure that no work got left behind considering how much hard work has gone on. We made the easy decision to make two years of work eligible, which will mean tough competition across all our categories.

“Brisbane’s advertising and creative community is coming together again to showcase and celebrate the best in creative and marketing campaigns from a very high quality field.

“Our theme Welcome Back from the Wilderness will help encourage and inspire the community as excitement builds to our awards night to be held on 6th November, 2021. It will be overdue but welcome having the Brisbane creative industry together again under one roof.”

The main award category will once again be the Best of Show which was last won by Publicis Australia for their Great Barrier Reef campaign, scUber, for client Tourism and Events Queensland.

Key dates:
Entries Close: Monday 2nd August
Late Entries: Friday 6th August (30% late fee)
Awards Night: Saturday 6th November

Myerscough said BADC was thrilled to welcome back video ad delivery gurus Peach as platinum sponsor and presenting partner of the awards.

Peach is reinventing the way video ads get from edit to ad platform, broadcaster, social and more. Their technology unifies digital and linear advertising ensuring quality, ease of collaboration and distribution at speed: eliminating complexity, delays and costly mistakes.

Peach’s Business Development Manager APC Lauren Yelavich said: “Our relationship with BADC has been fundamental to our success in the Brisbane market over the past few years. We are excited to come out of the wilderness with you all and are committed to supporting the creative genius of Brisbane over the coming year. We look forward to what BADC has planned.”

Creative recruitment company DMCG Global joins the ranks of returning Gold sponsors supporting BADC in 2021 – O’Brien’s Accountants, Cutting Edge, The Post Lounge and Platypus Print Packaging. New Bronze sponsors joining include Compadre Picture Company,  and The Sound Pound with Ack Kinmonth Composer also returning.  Limited sponsorship opportunities are still available.

The BADC awards is Brisbane’s only creative advertising and design award. Further information is available from www.badc.com.au

afstallionsbook_bronzemedal

Villain Now An Award Winner

by Blog

Villain is proud to announce its first major award sharing in a Bronze PICA (Print Industries Craftsmanship Award) for best offset printed brochure or book after having the Villain designed & managed Aquis Farm Stallions 2016 booklet submitted to the Print Industries Association Australia (PIAA).

pica-bronze-award

Print manager Dave Guyatt who nominated the Aquis Farm project for its nominated category was naturally rapt with the award.

“I was thrilled to receive the award. Many long hours and a tight schedule were part of this job and for it to come away with a bronze was a great result for my team as well as my client Villain and obviously their client Aquis Farm.”

Designer and Project Manager Chris Ahern said it was a fantastic team effort that required foresight and a ‘gutsy approach’ from the client in addition to a ‘can-do’ attitude from print and paper suppliers.

“Dave (Spot Productions) and Corinne (K.W.Doggett Fine Paper) were fantastic throughout the process. After the initial brief with Aquis Farm management, it was made clear to us that this particular piece was not only going to be the major marketing vehicle for their new stable of world-class stallions, it was also going to be the flagship promotional item of their new brand identity.”

Initial Concept Mockup
Initial Concept Mockup
“It needed a quality design and a sophisticated finish and we set about preparing the team that could deliver that.” “Turns out, that team is now an award winning one which I couldn’t be prouder of.”

“It has fuelled the fire for us to get more of our great work in front of some industry eyes in 2017.”

From concept to completion, The Aquis Farm Booklet carried the emerging Aquis Brand through purposeful embellishments, thoughtful paper stock and an earthy, tactile finish befitting a dynamic and prestigious industry steeped in tradition. Ahern said the Stallions booklet for 2016 is the first piece of the puzzle in creating that level of sophistication the brand needs to thrive in an industry where others don’t seem to have positioned themselves accordingly.

af_stallionbooklet_photo_2000pxw_03

af_stallionbooklet_photo_2000pxw_02

“We’ve worked hard with Aquis Farm throughout 2016 to develop an emerging identity within the thoroughbred racing industry that positions them as the Premier Thoroughbred Farm In Australia.”  “We identified an opportunity for Aquis Farm to leapfrog some competitors and this seems to be happening already.”

“To be a leader in its space is a long-term goal for Aquis Farm but one which seems attainable at an ever-increasing pace because of their rapid success.” This is all down to the forward-thinking staff at Aquis Farm which always brings out the best in us.”

“They challenge us and we challenge them… it’s a healthy, robust relationship that keeps us producing good work at a fairly sharp rate.”

The case study behind the production of the Aquis Farm Stallions Booklet can be found here.

Villain whole-heartedly thanks all involved in the process, especially the PIAA for recognising the work.

Design Is The Missing Innovation Ingredient

by Blog

 

In response to Australia’s National Innovation & Science Agenda, the Australian Design Alliance [AdA], made up of fourteen peak national organisations, has identified a key area in Australia’s Innovation Eco-System that is missing.

Innovation and design are natural bedfellows, but this important connection has not been made in the Turnbull government’s newly released draft Innovation agenda, according to the [AdA].

This is a major omission.

Leading European economies embrace design as a sophisticated problem solving tool that is understood to provide an essential competitive advantage.

Whilst the [AdA] has praised Prime Minister Malcolm Turnbull for his leadership and the whole of Government exemplary approach of his team, it believes that there is an opportunity to build Australia’s economic capacity which may otherwise remain unfulfilled.

[AdA] Executive Director Jo Kellock said:

“[AdA] is keen to work with the Government to demonstrate what enormous advances are possible. Learning from our counterparts in Europe and Asia would mean improving on their ‘Design-Led Innovation’ platform. We believe that opening opportunities for the application of design to challenging problems will achieve substantial economic outcomes for Australia.”

Kellock goes on to say that:

“The process of design has important roles to play in collaboration, particularly in biomimicry and the application of advanced materials and process engineering, in skills development and knowledge transfer and in ICT at the interface between man and machine.”

[AdA] has recently been reviewing its own strategy and has a 12 month design policy initiative kicking off next week to develop a considered response to today’s announcement.

 

The [AdA] is a self-funded not for profit advocacy and facilitation organisation, with a combined membership amongst the alliance organisations close to 150,000 with a broader reach to over 500,000 design professionals.