RGC has established a podcast studio perfectly setup for recording solo hosts located in our office in Toowong, Brisbane. If you’re looking for a facility to produce a high quality podcasts or piece-to-camera video then get in touch with us to hire our studio facilities.
Our studio is equipped with Rode microphones, Logitech camera, large monitor and adjustable LED lighting, and features acoustic optimisation and an impressive backdrop to set the scene.
We use Riverside.fm, a powerful cloud-based recording suite to record your audio or video podcast. Riverside is perfect for remote video and audio recording, it features studio-quality audio and video tracks for each participant and enables guests to join from the comfort of their own home or office.
As Riverside is a browser-based platform, guests are not required to download or install third party software to join the recording on a computer. Guests may join your session with one click on a link, and all recordings are uploaded to and stored in the cloud.
To ensure your podcast recording is seamless, studio manager Luke Greensill is on hand as your dedicated producer throughout the recording session. He will provide guidance and manage the recording so you can focus on what you do best. We also offer editing of your recording to ensure your message is delivered as professionally and efficiently as possible.
Podcasting is a powerful tool for corporate storytelling, offering a unique platform to engage audiences in a more personal and authentic way. Podcasts can help humanise a brand, provide in-depth content on a topic, position a company or executive as a thought leader and share interesting customer stories.
Want podcasting to form an integral part of your storytelling mix and content calendar? Let’s talk!
Podcast listenership has seen significant growth, with more people turning to podcasts for news, entertainment, and education. This rise aligns with the increased availability of diverse podcast content and improvements in accessibility, largely driven by platforms like Spotify and Apple Podcasts.
The annual Infinite Dial Australia report, conducted by Edison Research in conjunction with industry body Commercial Radio & Audio, found online listening for adults aged 25–54 nearly doubled since 2021, climbing from 15 percent to 31 percent over the past three years.
Younger Australians are embracing listening to the radio on their smartphones.
As of 2023, approximately 37% of Australians aged 12 and over listened to podcasts, up from 25% in 2019, according to Edison Research’s Infinite Dial Australia report. Youth Growth: The strongest growth is seen among younger Australians, with nearly 50% of 18-34-year-olds tuning into podcasts regularly.
Podcasting, and video casting, are proving to be a popular vehicle for businesses and organisations in their storytelling and as a pillar in content marketing. Content marketing is a strategic approach to creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a target audience. The primary goal of content marketing is to drive profitable customer action, such as generating leads, increasing brand awareness, building customer loyalty, or ultimately, driving sales.
Podcasting can be a powerful tool for corporate storytelling, offering a unique platform to engage audiences in a more personal and authentic way. Podcasts can help humanise a brand, provide in-depth content on a topic, position a company or executive as a thought leader and share interesting customer stories.
Podcasts are a popular way to gain knowledge on specific topics, from history and science to technology and self-improvement. Educational podcasts often present complex information in a digestible format.
Some listeners turn to podcasts for self-help, motivational talks, or to learn skills related to career, health, or mindfulness. They can be a source of inspiration for personal growth.
Industry Growth & Most Listened
The podcast advertising market in Australia is projected to generate around $130 million in ad revenue by 2024, reflecting a rapid increase, per PwC Australia’s Entertainment and Media Outlook.
Popular genres in Australia include news and current affairs, comedy, true crime, and business/finance. Notably, true crime has seen particular success, with shows like The Teacher’s Pet drawing large audiences.
As of October 2024, some of the most popular podcasts in Australia include a mix of genres, with true crime, society & culture, and comedy dominating the charts.
“Unravel True Crime” and “Casefile True Crime” continue to be highly popular for their gripping stories.
“Mamamia Out Loud” and “Conversations” explore a range of social and cultural issues and are popular for their engaging discussions.
“The Rest Is History” appeals to those interested in historical deep dives, while the comedy duo “Hamish & Andy” stays a hit for light-hearted fun.
“The Diary Of A CEO with Steven Bartlett” offers insights into business and personal growth, and “The Imperfects” focuses on mental health and self-improvement.
In summary, podcasting is an effective medium for creating engaging, authentic, and long-lasting corporate storytelling that resonates with both external audiences and internal stakeholders.
Podcasting is not new. However, what was once seen as a niche and hobbyist medium has well and truly gone mainstream.
The art of audio storytelling has seemingly been given a shot in the arm through this format and embraced by content producers equally, from those at the kitchen table through to the larger media houses.
Many people first became aware of them when Apple over 15 years ago first offered over 3,000 free podcasts on iTunes. According to Forbes, there are now over 800,000 active podcasts with over 54 million podcast episodes available globally.
With low production costs and few barriers to entry, podcasting as a medium is available to nearly everyone. The popularity of portable music players and smartphones has only made accessibility to podcasts easier.
Michele Levine, chief executive of research firm Roy Morgan, said podcasts are growing in popularity in Australia with nearly 10% of Australians now downloading audio or video podcasts in an average month:
“Podcasts are a relatively new part of the media landscape but are making an increasing impact as audiences for the service are on a steady growth track up an impressive 70% over the last four years to over 1.6 million Australians in 2019.
“The ability to listen to your favourite podcast while commuting to and from work and tuning out from the hustle and bustle on crowded public transport, or just relaxing in your spare time to catch up on what’s been happening in an area of personal interest is appealing to a growing number of Australians.”
Podcast rankings
As the attention of advertisers and brands follows, the seemingly fragmented world of podcasting and audience measurement is becoming more ordered, particularly with radio heavyweights embracing the platform.
Late in 2019, Commercial Radio Australia (CRA) announced the launch of the first monthly Australian Podcast Ranker which sees Australia’s top 100 most-downloaded and listened to podcasts ranked each month. The monthly rankings can be accessed here.
The ranking was launched with a foundation group of podcast publishers including News Corp Australia, Podcast One Australia, Nova Entertainment, Southern Cross Austereo (SCA), Australian Radio Network (ARN), Macquarie Media and SEN/ Crocmedia.
The rankings are dominated by our larger entertainment groups, with many familiar names including Hamish and Andy at the top. True crime is continually popular with News Corp Australia’s series of crime podcasts ranking highly including The Nowhere Child and Who the Hell is Hamish?
How can podcasting benefit your brand?
Have you considered podcasting as a means of engaging with your customers and seeking out new audiences? A podcast may well fit in with your brand strategy and content marketing program and provide the following benefits:
Reach new audiences
Podcasting can help you reach new audiences, especially through recommendations and referrals from satisfied listeners. If your podcast provides relevant and informative listening chances are that others will value your show, even if they’re not currently a customer.
Building relationships with an audience
Even though a podcast provides a largely one-way stream, it’s a great way to speak directly to your audience and is considered quite a personal medium, much like quality radio programming. The audience has elected to opt in, so you have a good opportunity to keep their attention.
Make your brand more real
If you avoid the temptation of the hard sell and instead provide an informative listening experience and make your listeners feel part of a community then your engagement levels will be high and this will be reflected in brand trust and confidence.
Accurate Analytics
The digital medium allows you to accurately measure engagement by tracking key statistics which may include, amongst others:
Another year is underway and nothing’s more certain than the changing social media landscape. It’s important to keep updated with relevant changes to your social media accounts and initiatives.
Here’s a wrap of a few recent changes and trends which may impact your social media strategy:
News Feed Update Now Responding To Surveys
Facebook continues to tinker with its News Feed as it tries to improve the experience and show more relevant stories. This will of course assist with targeted marketing activities.
Facebook has traditionally used technology to hone the News Feed, tailoring the experience based on your likes, clicks, comments and shared posts. Facebook of course recognises that technology is not perfect in assessing your varied interests. It is now using qualitative research to have users rate their experience and assess posts in their feed. By surveying users and asking the question “how much did you want to see this story in your News Feed?”, Facebook is gaining a better understanding of what people are interested in seeing regardless of whether they interact with the post.
According to Facebook people are having a better News Feed experience when the stories they see at the top are stories they are both likely to rate highly and and likely to engage with.
Facebook is making an update to News Feed to incorporate this likelihood based on their research.
These changes will have a varying degree of impact depending upon the composition of your audience and posting activity. Facebook says that in general this update should not impact reach or referral traffic meaningfully for the majority of Pages.
Overall you should continue to post content that your audience finds meaningful and interesting.
Facebook provides some good information on News Feed Best Practices and also Page post best practices. Review these regularly and track the effectiveness of your posts to give you greater insight into your most valued content and best posting habits.
Facebook Sports Stadium
Facebook is clamouring to get a slice of the real-time chatter which goes on during big events, particularly big sporting match-ups.
Photo by Donald Miralle for Sports Illustrated
This has long been the domain for Twitter where people can instantly share news, scores, opinions and generally vent about the last score. Twitter registered 28 million tweets for Superbowl 49 – up from 24 million the previous year and is favoured because of its immediacy.
Facebook has responded by launching Facebook Sports Stadium aimed at their 650 million followers who like sports. It’s a place where you can see:
-posts from your friends and their comments on the game
-expert commentary and posts from those who cover the game and access to their Pages
-live scores and stats
-other game information like TV schedules.
Currently available for American football games it will soon cover other sports around the world. We’re bound to see it in Australia soon.
It apparently struggled to keep up though with traffic during the recent Superbowl 50 between the Denver Broncos and Carolina Panthers and was a number of minutes behind with the scores.
It took 7 mins for Facebook Sports Stadium to update the score with the Panthers’ touchdown. Early days but Twitter is still winning. #sb50
Facebook will persevere and it will be hard to bet against them making an impact during these live events. Soccer and the Olympics will surely be a huge worldwide draw card.
Instagram Multiple Accounts One eagerly awaited Instagram feature, which has been a long time coming, is the ability to run multiple accounts on Instagram. Up to now, you had to log off Instagram and log in under another account if you were, for example, using a private account and also managing a corporate account.
Twitter and Facebook has had this capability for a while and finally it has come to iOS and Android in the latest Instagram version, 7.15.
You now have the ability to add up to five accounts and you will be able to see which account you have active from several points in the app.
This will be a huge time saver.
Podcasts
Podcasts are poised to become one of the fastest growing mediums for individuals and brands wishing to reach new audiences according to smk (social media knowledge).
Podcasts have been around for some time and were first mentioned back in 2004. The rise of smartphones and tablets has certainly boosted their popularity.
smk identifies a defining moment in the rise of Podcast being when ongoing true story Serial became the first to pass five million downloads in 2014.
Podcasts are great to consume whilst you’re on the move with most listeners loving to learn about new things.
Some of the most popular Podcasts in Australia currently include:
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Michele Levine, chief executive of research firm Roy Morgan, said podcasts are growing in popularity in Australia with nearly 10% of Australians now downloading audio or video podcasts in an average month:
