RGC-podcasting-cover

RGC Has Your Podcasting Needs Covered

by Blog

RGC has established a podcast studio perfectly setup for recording solo hosts located in our office in Toowong, Brisbane. If you’re looking for a facility to produce a high quality podcasts or piece-to-camera video then get in touch with us to hire our studio facilities.

Our studio is equipped with Rode microphones, Logitech camera, large monitor and adjustable LED lighting, and features acoustic optimisation and an impressive backdrop to set the scene.

We use Riverside.fm, a powerful cloud-based recording suite to record your audio or video podcast. Riverside is perfect for remote video and audio recording, it features studio-quality audio and video tracks for each participant and enables guests to join from the comfort of their own home or office.

As Riverside is a browser-based platform, guests are not required to download or install third party software to join the recording on a computer. Guests may join your session with one click on a link, and all recordings are uploaded to and stored in the cloud.

To ensure your podcast recording is seamless, studio manager Luke Greensill is on hand as your dedicated producer throughout the recording session. He will provide guidance and manage the recording so you can focus on what you do best. We also offer editing of your recording to ensure your message is delivered as professionally and efficiently as possible.

Also Read:
Ten ways podcasts add value to your brand marketing mix
Rapid Podcasting Growth in Australia

Podcasting is a powerful tool for corporate storytelling, offering a unique platform to engage audiences in a more personal and authentic way. Podcasts can help humanise a brand, provide in-depth content on a topic, position a company or executive as a thought leader and share interesting customer stories.

Want podcasting to form an integral part of your storytelling mix and content calendar? Let’s talk!

daydream island

Daydream Island Commences Demolition Ahead of October 2018 Reopening

by Client News

Daydream Island Resort and Spa in the Whitsundays has commenced its demolition program ahead of its long-awaited redevelopment with the cleaning out of damaged facilities as construction gears up to commence in November.

The redevelopment program is on track for an October 2018 soft opening after a $65 million redevelopment following damage caused in March by Cyclone Debbie.

Daydream’s Director of Sales and Marketing Jayson Heron said that bookings will be reopening for Daydream from 16th October 2017 for stays from October 2018 onwards.

“We are very pleased to be able to reopen bookings for the resort,” Mr Heron said.

“The interest level is high and we look forward to unveiling final details of the redevelopment in the near future.

“We’re proud to once again become a premier Queensland destination of choice for not only holiday makers but also for weddings and conferences.”

Daydream is opening up a sales and marketing office located at Chatswood in Sydney.

Enquiries for Daydream Island Resort and Spa bookings can be made on the toll-free number 1800 075 040.

Major works already announced will include redevelopment of the Arrivals pavilion, Reception, main Atrium area, Waterfalls restaurant, Lagoons bar, all room types and Mermaids Restaurant. Additionally, the Lovers Cove function area will be expanded and a new Asian-inspired restaurant will be built. The resort’s conference facilities will also be significantly revamped and expanded.

Daydream-Site-Home

Daydream Island Announces Major $50 million Redevelopment

by Client News

Daydream Island Resort and Spa’s owners China Capital Investment Group (CCIG) has announced a more than $50-million-dollar redevelopment which will see significant infrastructure upgrades to the popular Whitsunday tropical island resort.

The works will see the resort closing in early 2018 for a period of time to ensure renovations can occur in the shortest possible time and with minimal disruptions.

Daydream Island Resort and Spa general manager Dawson Tang said the major redevelopment would see accommodation refurbishments as well as renovations to existing attractions and installation of new features which will transform Daydream into an upscale 4½ star world-class resort.

“This is a very exciting development in the history of Daydream Island and for The Whitsundays,” Mr Tang said.

“Our owners have recognised the need to revamp Daydream’s facilities especially as we embark on a greater push into international markets including the lucrative China market.

“Prior to commencing the redevelopment in 2018 it will be very much business as usual this coming year.

“With well-over 100,000 guests staying on Daydream Island each year we recognise the need to continuously improve our product and we will be improving the guest experience based on recent feedback right up until the redevelopment.”

“As Australia’s Famous Reef Island we will continue to deliver a unique connection through our Whitsunday location and proximity to the Great Barrier Reef, our fringing coral reef and the Living Reef on-island experience.”

Major works will include redevelopment of the Arrivals pavilion, Reception, main Atrium area, Waterfalls restaurant, Lagoons bar, all room types and Mermaids Restaurant. Additionally, the Lovers Cove function area will be expanded and a new Asian inspired restaurant will be built.

One of Daydream Island’s signature attractions, the Living Reef lagoons, will also be upgraded and receive some brand new features which will enhance interaction with guests.

The resort’s conference facilities will be significantly revamped and expanded.

To ensure minimal disruption to guests, some strategic projects will be implemented in 2017 on the South End of the island.  Fish Bowl bistro, Boat House Bakery and Ginger’s Hut will be closed for a period from the first week in February this year. Alternative food and dining facilities will be provided. Access to South End facilities including swimming pools, the outdoor cinema, motorised watersports and the Endeavour Wedding Chapel will not be affected.

CCIG purchased Daydream Island in March 2015 and has since completed many accommodation and facility upgrades and refurbishments plus a renovation to the resort’s main restaurant, Mermaids.

Located in the heart of the Great Barrier Reef, the 4.5 star Daydream Island Resort and Spa offers 296 beautifully appointed rooms, comprehensive facilities such as the Rejuvenation Spa and Living Reef lagoon, a wide variety of activities, sparkling bays and secluded beaches, which all combine to provide a superior tropical island experience.

For more information on Daydream Island visit www.daydreamisland.com


5 Social Media Tips For Tourism

by Blog

If you’re in the tourism industry and looking to enhance or begin your social media and online presence, then there’s some key considerations to think through and some planning required. Have a look at what other successful businesses are doing and learn from their efforts. seeaustralia Think about what types of online media your audience is likely to use. Is it Snapchat, Facebook or Twitter? Or something else? And don’t forget about TripAdvisor. Many consumers rely on online reviews for their decision making. Peer influence is very important in the process. Over 50% of Facebook users say their friends’ photos have inspired their choice of holiday and shaped their travel plans. Here are five key considerations to shape your tourism social media efforts: 1. Be informative Your goal should be to become an authority on your region and its attractions. Avoid the temptation to simply plug your own business at every opportunity. You will win a loyal following if you’re able to provide a regular flow of useable information that provides advice and tips for visitors. Provide accurate updates on local happenings and interesting events, new tourism product, travel conditions and yes, even the weather. Suggest a list of key things to visit, great photo spots, provide maps and amazing photos.

If you employ an imaginative and informative content strategy it will help in SEO and have your business rank more highly on search results. If you give potential visitors value in terms of superior content, they are more likely to have a connection with your brand. 2. Be authentic Be real and believable. The effect of ‘gilding the lily’ can be a loss of confidence in your business by visitors and result in negative online reviews and an erosion of trust with your audience. Show what the experience is that visitors can truly expect – accommodation, activities, scenery, food and most importantly the character and characters around you. A rising tide floats all boats, so the more you can accurately enhance the profile of your region the better for you. There’s not a finite amount of success available. 3. Involve your audience Social media is very much a two-way street. Interact with and have a conversation with your online community. Ask questions, ask for feedback and invite them to contribute content. You’ll be amazed at how many gorgeous photos, stories and experiences can be shared from your own visitors.

 

Feeding time at Lovers Cove 🐠🐟💦 #fishfeeding #daydreamisland #lovewhitsundays #thisisqueensland 📷@dream.living

A photo posted by Daydream Island Resort And Spa (@daydreamislandresortandspa) on

They’ll give you honest feedback and recommendations. Thank them for their reviews and don’t ignore their communication – good, bad or otherwise. Consider what competitions, promotions or incentives you can run on your platforms, big or small. Encourage guests to tag your accounts on their posts on their own pages. 4. Employ a content marketing strategy A lot of great content doesn’t happen by accident. Much of it is planned and thought out. A simple but effective tool is to utilise a content marketing strategy and it can be as simple as using a calendar. This can be a spreadsheet, online doc, or paper diary.

  • What advice pieces can we create?
  • Consider the time of year e.g. Christmas, Easter or school holidays
  • List local events we can post about
  • Look at seasonal opportunities
  • Are we running any promotions for specific booking periods?
  • Look at a theme for a certain period – e.g. to coincide with Mothers’ Day, or a local food festival.

Once you start its pretty easy to brainstorm a whole list of topics and specific pieces that can form your content platform. You will also need to consider what medium it’s best for – your website, blog, newsletter, Facebook, Instagram, local or national media, or all of these. Don’t forget to include video. It’s one of the most powerful forms of delivery and all platforms are embracing it. Your videos don’t need to be long or elaborately produced productions. Once you’ve got a calendar settled it will help drive your activity and keep you focused and motivated. It needs to be flexible but with a bit of effort should help fuel your content creation. Here’s an example of what a calendar may look like: tourism Source: Webbedfeet.com.au 5. Post regularly across all channels Don’t allow your content or online presence to wither on the vine. Post regularly across all your social and online assets. It doesn’t need to be every day for each medium but you should feature regularly and make sure you are responding to messages and thanking your community for their involvement. They will like being appreciated. And, don’t forget to share… https://youtu.be/V3OJkky52c0  

Great Barrier Reef Shines In Attenborough Documentary

by Client News

great barrier reef

The world’s most renowned naturalist, David Attenborough, has embarked on one of his most compelling journeys yet with the forthcoming screening of his documentary of the world’s largest living structure, the mighty Great Barrier Reef.

David Attenborough’s three-part Great Barrier Reef documentary will commence screening at 7.40pm on Sunday 10th April on the ABC and be available on ABC iview.

Attenborough had this to say about the prospect of returning to the reef to film the documentary: “The most exciting natural experience of my life was the first time I dived on a coral reef. Being on the Reef is a revelatory, thrilling and unbeatable experience and with this project, we are going to be able to share it with millions.

“As I entered the water I remember suddenly seeing these amazing multi-coloured species living in communities – just astounding and unforgettable beauty. So I’m very excited to be returning to the Reef with all the latest technology and science to see one of the most important places on the planet in a whole new way.”

Attenborough has also said to The Guardian.com of the Great Barrier Reef that, “It is fantastic, better than travelling to the moon.”

Attenborough first visited the Reef in 1957 using the first scuba-diving equipment and has been back several times since but never for a documentary of this nature.

The three hour-long programs will have eventually aired in 130 countries to around one billion people.

Snorkel 11
Daydream Island’s Living Reef Manager and resident marine biologist John Gaskell says that the reef continues to fascinate visitors to Daydream and the Whitsunday region.

“We’re lucky to be located in the heart of the Great Barrier Reef. It’s a constant source of wonderment to our guests, no matter whether it’s their first visit or one of many,” he said.

“This documentary will shine the light on the amazing variety of marine life to be found, many of which can be seen whilst snorkeling just off our own fringing coral reef.”

Daydream’s on-island Living Reef attraction is one of the world’s largest man-made living coral reef lagoons, home to more than 140 species of marine fish, 82 species of coral and 15 species of invertebrates such as starfish, sea cucumbers and crabs.

Comprising a north and south lagoon and holding more than 1.5 million litres of water, the Living Reef lets visitors learn about and get up close to the fascinating inhabitants of the Great Barrier Reef.

The Wonders Beneath Daydream Island

by Client News

Daydream Island Resort and Spa’s resident marine biologist and Living Reef manager, John Gaskell, is so impressed by the diversity of marine life found around Daydream Island that he decided to document it in a new book, Beneath Daydream Island.

Daydream is located just off Queensland’s Whitsunday Coast and only a two-hour boat ride from the heart of the world-renowned Great Barrier Reef.

Mr Gaskell said that Daydream has a rich diversity of marine life immediately off the island supported by a complex fringing reef habitat.

daydream island

“You can view much of this by simply snorkeling around the island or by scuba diving,” Mr Gaskell said.

“If you’re experienced then a night dive reveals a whole other world of animals and colour.

“The fringing reef off Daydream is one of the healthiest ecosystems in the Whitsundays.”

There is a combination of tropical species found throughout the inshore and outer reefs and a diversity of life comparable to some of the densest Australian marine habitats.

From tiny coral polyps to seasonal humpback whale visits, most major marine animal groups are represented here. This includes corals, reef fishes, sea turtles, crabs, shrimps, octopuses, sea stars, sharks and rays.

Some of the amazing marine animals to be found include sea snails, sea jellies, marine worms, sea cucumbers, surf parrotfish, honeycomb cod, and everyone’s favourite, red and black anemonefish – commonly known as clownfish.

“One of the more spectacular events we’ve witnessed here at Daydream is the coral spawning which occurs each year in late spring at night, roughly four days after a full moon,” Mr Gaskell said.

“The stony corals around Daydream have such a high density which makes for a spectacular sight. The spawning can be compared to a silent underwater snowstorm where millions of pink, yellow and white specks rise slowly to the surface.”

Mr Gaskell took all the images in the book during his many diving and snorkeling trips around the island.

“This book was produced in the hope that many others will be inspired to experience Daydream Island’s wonders first hand,” he said.

Beneath Daydream Island can be purchased at any retail outlet on Daydream Island for $20.

For more information on Daydream Island Resort and Spa visit www.daydreamisland.com


Daydream Island Summer Getaways Sale On Now


by Client News

Daydreaming of a tropical island getaway this summer? Now is the best time to book your next holiday at Daydream Island Resort and Spa in the Whitsundays with Daydream’s Getaway sale.

The Resort is offering a three-day package priced from $372* per person, twin share in a Garden Balcony Room – an amazing 20 per cent saving.

The package includes three nights accommodation, a scrumptious full buffet breakfast daily, a bonus $50 food and beverage voucher per room, per stay (children stay and eat breakfast free of charge), free shell necklace and mocktails on arrival, free Wi-Fi and a free holiday portrait during your stay.

Guests will also enjoy over 20 free guest activities including kayaks, catamarans, stand-up paddle boards, stingray and shark feeding show, open air cinema, rainforest walk, gym and much more.

north_beach (re-size)

Guests can also upgrade to an Ocean Balcony Room from only $462* per person twin share (a 20 per cent saving) or a Coral Ocean Balcony Room from only $522* per person twin share (a 20 per cent saving).

The special is on sale until 30 November, 2015 and valid for travel from now until 23 May 2016 (block out dates apply).

Daydream Island Resort and Spa is located in Queensland’s stunning Whitsunday Islands in the heart of the Great Barrier Reef.

The multi award-winning resort is home to one of the world’s largest man-made living reef lagoons known as The Living Reef, a great selection of restaurants and bars, a fringing coral reef and Rejuvenation Spa offering a selection of health and beauty treatments.

For bookings free call reservations on 1800 075 040, contact your local travel agent or visit www.daydreamisland.com

*Conditions apply: Subject to availability. On sale until 30 November 2015. For travel until 23 May 2016 (Blockout dates apply). Children 0-14 years inclusive stay and eat breakfast free of charge when sharing a room with parents/adults and utilising existing bedding. Max capacity of 4 people per hotel room/suite. Max capacity of 8 people per family room. Cots can be provided free of charge. Launch transfers are not included and must be booked at time of booking accommodation. Free Wi-Fi in atrium and all room types 24 hours per day. Prices quoted in Australian dollars.